Our Philosophy: What is needed when needed. “Clothes” are tools. Something we grab and use for a long time in our daily lives routinely. Beyond this, there is a beauty that exists in how they are an everyday tool. We truly believe daily tools created in their raw and natural form are inherently beautiful. Instead of striving to create “something” special, we would rather appreciate the strive to keep refining how standard items should be. What lies ahead of this refining, is the “character” of the item that has an atmosphere and presence that words cannot express. The universal concepts of “philosophy” and “pursuit” are rooted in this brand.

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